What Are Search Ads?
Google is the largest search engine in the world and the one that your potential customers are most likely to use to find a product or service. We target specific keywords related to your
company’s service/products to ensure you to show up in searches offering exactly what your customers are looking for.
Bing is another fantastic search platform we can utilise to promote your business. Most people don’t realise it’s the default search engine for Microsoft – so, given the amount of people using PCs in the world, it would be silly not to use this platform to get your business in front of customer.
Boost Your Sales Revenue with Targeted Search Ads!
Search ads in a nutshell:
Example Of A Search Advert
Search adverts are the most popular form of digital advertising for businesses across the world. We can get you to appear at the top of the Google search results instantly.
Our Search Ads Management Process
Below is a breakdown of what we will do for your business from start to finish.
We begin the process by looking at your business and establishing your USP and target audience.
We examine your website and analytics, highlighting areas where your website can be improved so that your campaigns achieve the best results.
We take a close look at what your competitors are doing. We discover what’s working for them, and then we use these findings to optimise and adjust your campaigns for the best results.
We combine creative and analytical skills to craft fluent, unique and effective ad copy. We
target ad copy by using keywords, selecting the websites where it will appear and choosing
the audiences that will see it.
We organise your account based on your advertising goals, website landing pages, account performance history, and our experience. Targeting methods such as keywords are arranged
into campaigns based on the services or products you offer.
By examining historical search data, we identify the keywords your customers are using to
search for your products or services. We then target campaigns accordingly.
We analyse how your website is performing by tracking metrics such as page load time,
average session duration, bounce rate, returning visitors, exit pages and landing page
Conversion tracking records leads and sales within your account. It tells us which ads are
getting a good response, where the customers are coming from, and key information about
them. We then use this information to optimise your account and make your ads more
effective. We use telephone call tracking, web to-lead tracking and e-commerce tracking to
ensure that your investment is working.
We’ll give you monthly reports so you can see what is working, how your advertising budget
is being spent and the returns it is generating.
We manage your bids (the amount you pay per keyword) to meet advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) and brand positioning.
We use split testing – a method of trying out different ads to see what works best – to achieve
the best mix of CTR, conversion rate and conversions per impression.
As we acquire new data, we expand your existing keyword list, adding relevant search terms
that will trigger your ad and optimising them for higher conversions.
How Search Ads Help Your Business...
Search ads are the most popular form of advertising for businesses and it’s easy to see why. Imagine you are looking for a product or service: what’s the first thing you do? Search on Google or Bing! We can make sure that when potential customers search for your product or service, they see you at the top of the search listings. This gives you the greatest chance of getting them to your site and then converting them into customers.
What’s the point of having a nice website if customers can’t find you? This is where search ads come in! We make sure that when your potential customers are searching for keywords relevant to your business, you are showing at the top of the search results, so they see you and hopefully click on you. This gives you the highest chance of converting them into
The great thing about search ads is you only pay when someone clicks on your ad and goes to your website. This means you could show up all day long on Google search – which is brand awareness in itself – but you only pay when someone engages with you. How fantastic is that?
So: we have done the hard part and got customers to your website. They have read what you have to offer and have hopefully clicked to call you, email you, or purchase a product from you. We can track this so that at the end of the month we can tell you who has come from your adverts, how they have contacted you and what business you have got from it. We can also tell who is coming to your site and why they have left. This information enables us to retarget them to get them back to complete their purchase.