What Is SEO?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results. These are the web page listings that most closely match the user’s search query based on relevance, rather than the paid-for listings you’ll see at the very top of the page. Ranking high in the organic search results makes it easier for your target audience to find you. It is a key component of any digital marketing strategy, alongside pay per click (PPC), social media, content marketing and other channels, and if done correctly it can yield huge rewards for your business or organisation.

Get Your Website Ranking Higher On Search Engine's Naturally!!

Showing up with the paid ads on a Google search result page is important but showing up at the top of its ‘organic’ search results (the ones that have not been paid for) matters every bit as much – if not more. We’ll use our up-to-date knowledge of how Google ranks websites to ensure that your business always comes out at the top. We’ll do this using multiple techniques, including tweaking the back end of your site, the contents of your web pages, and your site’s external links. As potential customers rarely look beyond the first page of search results, it’s essential that you win your place there.

SEO in a nutshell:

  • Ensure that you rank at the top of the page in Google search results
  • Enjoy grabbing customers’ attention without having to place an ad
  • Stay ahead of the game by constantly evolving to take advantage of Google’s algorithms.
  • Example Of What SEO Can Do

    SEO is a powerful element when it comes to online marketing.  It takes longer for this type of marketing to work, and is hard to keep on top of when your there.  But with Primedia we will work tirelessly to get your company showing organically in search results and keep you there.  Companies showing organically have a 400% higher chance of conversation than those who don’t.  Do the math, its well worth it!

    Our SEO Management Process

    Below is a breakdown in what we will do for your business from start to finish.

    Analysis

    We start our process by looking at your business and finding your USP and your target audience.

    We look at your website and analytics.  Highlighting areas where this can be improved to get the best results from your campaigns.

    We look at what your competitors are doing and figure out what is working for them.  We then optimise and adjust campaigns deliver the best results.

    Configuring

    We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.

    We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.

    Looking at historical search data we find the optimum keywords your customers are searching to find your products/service and target campaigns accordingly.

    Measurement

    We track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more

     

    AdWords Conversion tracking records leads and sales within AdWords, which lets us optimise and manage AdWords using your customer data.

     

    We use Google AdWords telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions that are recorded within AdWords.

    We provide monthly reports, so you can see what is working and where your advertising budget is going. 

    Management

    We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.

    We split test ads to get the best mix of CTR, Conversion rate and conversions per impression.

    We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.

    How SEO Helps Your Business...

    If you want your business to succeed, customers need to be able to find you – and for most businesses, this means they need to be able to find you online. SEO puts you at the top of the search results, and with constant effort, it can keep you there – so let us take care of it while you focus on running your business.

    This focuses on a website’s architecture, examining the back end of your website to see how each web page is “technically” set up. Google cares as much about the code of a website as it does about its content, making this element quite important to your website’s search engine ranking.

     

    This type of SEO focuses on the content that’s “on the page”, optimising it to help boost your website’s ranking for specific keywords. Since Google’s last update there has also been a higher dependence on site engagement. We’ll help create content that will increase engagement and assist user flow and experience.

    This SEO focuses on the links that are directing people to the website from elsewhere on the internet. The number of “backlinks” you have, and the publishers carrying those links, can help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.

    It all starts with a chat, get your free marketing proposal...