What Are Video Ads?
Display advertising plays a crucial role in digital marketing. It’s a great way to expose your brand to large numbers of potentially relevant audiences. Display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.
Target Your Customers Through An Engaging Medium!
Video ads in a nutshell:
Adverts appear in next to YouTube videos.
Adverts appear before a YouTube video.
Adverts appear in search results.
Example Of Video Adverts
Video ads can show in a number of places, and each has its own benefits. Whether you want to raise brand awareness, get more leads or simply target customers who have visited your website but not made a purchase, video ads can help. We’ll get your message to the right
people at the right time.
Our Video Ads Management Process
Below is a breakdown in what we will do for your business from start to finish.
We start our process by looking at your business and finding your USP and your target audience.
We look at your website and analytics. Highlighting areas where this can be improved to get the best results from your campaigns.
We look at what your competitors are doing and figure out what is working for them. We then optimise and adjust campaigns deliver the best results.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.
We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.
Looking at historical search data we find the optimum keywords your customers are searching to find your products/service and target campaigns accordingly.
We track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more
AdWords Conversion tracking records leads and sales within AdWords, which lets us optimise and manage AdWords using your customer data.
We use Google AdWords telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions that are recorded within AdWords.
We provide monthly reports, so you can see what is working and where your advertising budget is going.
We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.
We split test ads to get the best mix of CTR, Conversion rate and conversions per impression.
We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.
How Video Ads Help Your Business...
Video ads are a powerful, highly engaging way to reach your customers. They are excellent for building brand awareness, and for reaching people who already engage with content related to your brand. A video ad is a chance to start building a relationship with your customers, often before they even know they are looking for you.
Display ads on YouTube appear in your browser window next to YouTube videos. In order to avoid disrupting the customer’s viewing experience, they have no sound. Only available on desktop computers, they come in multiple sizes and formats including image and animation. They are great for driving clicks to key landing pages.
Search video ads appear in YouTube search results next to related YouTube videos. They are a great way to grab the interest of people ] you think might be interested in your product or service, based on what they are searching for. They are not as intrusive as in-stream ads but they are highly visible.
These video advertisements appear before, during, or after a video – much like a TV commercial. They are more intrusive to users, but they do promise more attention by forcing viewers to watch before returning to their content. You can choose how long they have to watch your video for.