Improve Digital marketing is a continually evolving field, and it’s vital to keep on top of everything from how Google ranks websites to the new social media trends that might see your customers migrating to different platforms. Here are our top tips to improve digital marketing success in 2021.
- Make sure your website is mobile friendly
Over 55 percent of web traffic now comes from mobile devices, so it’s vital that your website performs well on smartphones and tablets. There’s a very easy way to check: just go here, enter your page address and Google will do the rest.
- Get an SSL security certificate
This will give your site an HTTPS address, flagging it as “secure” with a padlock symbol in your address bar. Having this increases customer confidence, indicating that any data you collect about them will be protected from hackers.
- Get your Core Web Vitals sorted
From May 2021 Google will consider your site’s Core Web Vitals when deciding how to rank it in search results. These are metrics relating to the loading, interactivity and visual stability of your web pages. It’s never been more important to have a site that loads quickly, is responsive and displays all pages properly.
- Get on Google My Business
This free feature from Google enables you to create a listing for your business that includes your business address, contact details, and website address – as well as a map showing how to find it and the ability to message you. Find out more here.
- Engage with your audience on social media
Customers like to feel they know who they’re buying products from, and social media is your most important online tool for achieving this. Work out which social media platforms your customers use and build a strong presence there, with regular posts and interaction. Build a relationship with your customers and they will reward you with loyalty.
- Create great SEO-optimised blog posts
Regular blog posts can help with your search engine ranking, but it’s important that you research relevant keywords and use them in each blog post. There are lots of online tools that can help you with keyword research. Find out more by reading our blog post on the topic and our related blog post on how to write great SEO blog posts.
- Invest in PPC advertising
Pay-per-click (PPC) advertising is a great tool to use alongside your efforts to improve the organic search performance of your website. With Google AdWords or Bing Ads you can pay to make sure your website shows up high in the results when someone searches for your product or services – it’s known as ‘pay per click’ advertising because you pay when someone clicks through to your website. You’ll need to decide on a budget and keep a close eye on how your online advertising efforts are working in order to adjust them accordingly.
- Carry out regular email marketing
One of the oldest but most effective forms to improve digital marketing, email marketing involves sending newsletters, offers and updates straight to your customers’ inbox. The more data you collect on each customer, the better you’re able to personalise your email marketing efforts. Collecting a great mailing list is central to your email marketing success. Read our tips here.