Increase Brand Awareness & Retarget Your Potential Customers!
What We Will Do...
We’ll get your brand in front of your target audience by placing display ads on websites, apps or social media as banners, text, images, flash, video, and audio. Think of them as your online billboards. These ads are much cheaper than search advertising and reap excellent results, especially as you can make them as broad or as targeted as you want. We can even target people who have visited your website, or your competitor’s website. As well as directly helping you drive sales, display ads will do wonders for your brand awareness.
Display Ads In A Nutshell...
Display ads on top websites, apps and social media.
Retarget customers who have been to your site and not converted. This yields fantastic conversion rates.
Get your brand all over social media and the web. The more your seen, the more you grow.
Advertise With Confidence...
The Google partner badge shows that Primedia have passed Google Ads product certification exams and are up-to-date with the latest product knowledge. In other words, we are experts in what we do!
Clients Already Seeing Growth With Us....
Why Display Ads?
Display advertising plays a crucial role in digital marketing. It’s a great way to expose your brand to large numbers of potentially relevant audiences. Display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.
Google Display
The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time.
Microsoft Display
Reach your customers with a multi-channel offering across display, mobile, video and native. Microsoft Advertising gives you access to the highest quality media at unrivalled scale, all in a brand-safe, highly viewable environment.
Example Of A Display Advert
Display Ads show on many of the worlds biggest websites. They are a fantastic way to build brand awareness or retarget users who have previously visited your website.
Our Display Ads Management Process
Below is a breakdown of what we will do for your business from start to finish.
Analysis
We start our process by looking at your business and finding your USP and your target audience.
We look at your website and analytics. Highlighting areas where this can be improved to get the best results from your campaigns.
We look at what your competitors are doing and figure out what is working for them. We then optimise and adjust campaigns deliver the best results.
Configuring
We combine creative and analytical skills to design beautiful, unique and engaging display ads. We tailor the display ads by targeting options like customer demographic, websites and audiences.
We organise and structure your Display campaign based on your advertising goals, account performance history, website landing pages and our experience.
Looking at historical search and customer data we find the optimum customer demographic to retarget. It could be customers who have visited you and not bought, or customers interested in the same things as what your company offer.
Measurement
We track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more
Conversion tracking records leads and sales within your account, which lets us optimise and manage account using your customer data.
We use telephone call tracking, web to lead tracking, and e-commerce tracking – This gives you piece of mind your investment is working.
We provide monthly reports, so you can see what is working and where your advertising budget is going.
Management
We manage your account for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.
We split test ads to get the best mix of CTR, Conversion rate and conversions per impression.
We expand your existing display ads as we acquire new data and optimise them for higher conversions.
How Display Ads Help Your Business...
Display advertising plays a crucial role in digital marketing. Display, is a great way of exposing your brand to large numbers of potentially relevant audiences.
Brand Awareness
Display ads reach a huge audience for a lower cost than Search. The reach can be as broad as you like or as targeted as you like. But one things for sure, getting your brand in front of your customers and keeping it in the forefront of their mind, gives your business the biggest chance of success.
Remarketing
Remarketing (Retargeting) is a huge advantage when it comes to display ads. Imagine you can target all the customers who have show interest in your product in the last few years, or customers who have visited your website and haven’t bought, or customers that have visited your competitors website. Well you can do just that. We can target just these people and give you a massive chance of getting them back to you.
Ad Formats
Display Ads take on numerous forms and targeting the right people with the right display ad is crucial. We do our research and and put together beautiful, engaging display content that will reach out to your customers and get their attention on the correct medium.
