AI is the buzzword in digital marketing – but how can you use it to boost your business? Here are some top tips.
AI (artificial intelligence) is revolutionising all aspects of marketing, from interactions with customers to data analytics. Don’t be daunted by the breadth of AI; we’ve boiled it down into this quick guide for SMEs.
What is AI?
AI uses computers and machines to mimic human intelligence, giving them the ability to solve problems, learn, communicate, make decisions and analyse data.
OK, so give me some examples of AI in action
AI can be used to automate processes previously carried out by humans, such as data processing, analysing customer data to identify and predict buying patterns, and capturing and analysing visual information through cameras – for example, when analysing medical scans. It is used to analyse language – for instance, to detect and filter out junk emails. It’s also used in robots, enabling them to perform tasks that are difficult for humans to do perfectly every time, such as making car components on production lines. It’s currently being used in the development of self-driving cars, and in online chatbots and virtual assistants such as Amazon Alexa. It’s also used to create augmented reality experiences – for example, in apps that enable you to virtually try on clothes.
So what use is it to me in digital marketing?
AI can be used to report on your website traffic, analyse customer buying patterns so you can offer them better recommendations (think of the tailored recommendations that pop up on sites such as Amazon) and to recommend keywords that will boost your site’s web ranking. AI can be used to monitor and analyse the success of digital marketing campaigns and give recommendations to help you make them more effective. Another key growth area is the use of chatbots to enhance customer experience.
Tell me more about chatbots…
A chatbot can be available on your website 24/7, providing support, information and assistant to customers all over the world. They can greet customers when they land on your page, answer FAQs, schedule sales calls and gather information from customers. The quickest and easiest way to add a chatbot to your site is to use a simple chatbot builder such as FLOWXO, Tidio or Landbot. You can also add chatbots to your social media accounts using tools such as MobileMonkey.
What other AI tools can I use today?
Phrasee is becoming popular to help businesses boost customer engagement by analysing and improving marketing campaigns without the need for time consuming A/B testing.
Uberflip is a content experience platform that enables you to centralise all your assets in one place so that you can curate content for your marketing campaigns.
Import.io enables you to import and analyse data from your website, quickly identifying any issues that need to be addressed.
Funnel enables you to collect, prepare and analyse all your marketing data with minimal hassle.
NGDATA is a customer data platform that helps you personalise the way you communicate with your customers, making your communications as engaging as possible.
Need help? At Primedia Marketing we’re experts in Wales for all forms of digital marketing – including the use of AI to achieve better results. Get in touch today to find out how we can help you.