Do you sell products online? Here are 6 vital social media marketing tips for 2021 to help you grow your customer base and make more sales.
If you’re selling products online, your social media presence will be essential to your success. It’s not enough to post regularly and have a great looking feed; there are plenty of other things you can do to get people truly invested in your brand. Here are 6 simple tips that will massively boost your social media marketing success.
- Advertise on social media
Paid social is the best way to get your brand seen by your target audience. Work out where your customers spend their time and invest in some adverts to run there. Global Web Index has reported that in February 2021 alone, 24 percent of internet users clicked on a social media paid ad or sponsored post. Different age groups respond better to different types of ads: older customers favour informative ads, whereas younger customers prefer ads that are entertaining and relevant to their identity. Take audience preferences into account when planning and creating your ads.
- Use live streaming to keep your customers up to date
People love to meet the people behind the brands, so make use of live streaming to chat directly with them, answering questions and keeping them up to date about new products. Make sure you plan your live stream, choose an appealing topic and tell people about it before it takes place.
- Work with influencers
Influencer marketing involves partnering with influencers and getting them to promote your products – either in return for freebies or, more commonly, in return for payment. Influencer marketing is on the rise. Some 89 percent of businesses that have used influencers to promote their products say that the ROI (return on investment) was equal to or better than other marketing channels. Influencer marketing is great for driving brand awareness and for getting a direct response – for example, clicks, sales and subscribers. There’s some great advice on how to calculate your ROI here.
- Have a hashtag for your brand
A brand hashtag is essential if you want to turn your customers into advocates – and it’s also essential if you’re using influencers to market your brand. Make sure you monitor use of your brand hashtag and reward customers by sharing any posts in which they tag you.
- Give away freebies
Competitions and giveaways are a great way to increase customer engagement and build followers – especially if you make it an entry requirement that people like, share, follow your page and tag friends.
- Create surveys and start conversations
This is an easy and fun way to collect valuable feedback and information about your customers and their likes and dislikes. It can also give you interesting statistics for use in PR and online promotional activities. More generally, ask questions in your posts to encourage engagement – and make sure you respond to customers’ comments.
Need help? At Primedia Marketing we can create and run your social media ad campaigns, leaving you free to focus on your business. Get in touch today to find out more.