If you’re not yet using video in your digital marketing efforts, now is the time to start. Here’s how.
Videos are an increasingly important part of any digital marketing strategy. Their importance was recently highlighted by the Video Marketing Statistics 2021 report from Wyzowl, which revealed that:
- 86% of businesses use video as a marketing tool.
- 93% of marketers who use video say that it’s an important part of their marketing strategy.
- 74% of marketers say the pandemic made them more likely to use video.
- 86% of video marketers say video has increased traffic to their website.
- 96% of people have watched an explainer video to learn more about a product or service.
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- When asked how they’d most like to learn about a product or service, 69% said they’d prefer to watch a short video.
It’s clear that interest in and use of video content are on the rise. Here are the 4 key places to post videos – and what type of content to post.
Instagram Stories are now hugely popular, with 500 million people viewing them every day. A third of the most viewed stories are from businesses. How-to videos are the most popular form of Instagram content, followed by behind-the-scenes videos, interviews, and news. It’s a good idea to support your efforts with paid ads; these can reach over 1.2bn people. Some 27% of users now say they find new brands and products through paid ads.
YouTube is holding its position as the most widely used platform for video marketers: 87% of video marketers have used it this year. According to Wyzowl, 87% of video marketers say YouTube is an effective channel for them – up from 83% last year.
It’s worth remembering that Youtube is not just a video platform; it’s the world’s second largest search engine, making it an effective way to make sure people find your products and services. Post a mix of content, including unboxing videos, how to videos, behind the scenes videos, live streams, tutorials, animation, contests, and giveaways. Webinars are another hugely effective tool, with growing popularity.You can Youtube paid ads to support your marketing efforts on the channel.
While still seen as a new and unfamiliar platform by many, 2020 saw a marked increase in use of Tiktok. According to Wyzowl, the number of people using TikTok in their marketing efforts doubled from 10% in 2019 to 20% in 2020.
On TikTok it’s important to post regularly and create fun, interesting content that engages your audience. Follow current TikTok trends for inspiration, make use of hashtags and interact with users by commenting regularly and encouraging them to comment. Use clear descriptions for your content.
You can support your efforts by advertising on Tiktok through in-feed native ads, hashtag challenge ads, and brand takeover ads.
Video ads, live streaming and organic video posts are a hugely powerful tool on Facebook.
Video posts have been found to generate 59% more engagement than other types of Facebook posts. The platform tends to prioiritise video content, and audiences respond more quickly to it. Facebook Live has been found to have 10 times greater reach than all other forms of Facebook content.
Key tips for Facebook video success include limiting your videos to between 15 and 90 seconds in length and grabbing viewers’ attention in the first 5 seconds – for example, by saying what they will get out of watching the video. Use of a great thumbnail image for your video is an effective way to hook viewers, and vertical video have been shown to perform better than square.
Support your organic marketing efforts with Facebook video ads: these are the best way to ensure people remember your brand and visit your site.
At Primedia Marketing we’re experts at all forms of digital marketing including video digital marketing. Get in touch today to find out more about how we can support your video marketing efforts.